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YAYA is a lifestyle brand. We create comfortable and feminine collections, which are known for the use of fine materials and soft colors. These remain in items with a surprising charm. The raw edge counterbalances all the softness and is characteristic of YAYA.

YAYA is sold worldwide in more than 2500 stores. And there are more than 31 YAYA stores in six different countries. Our head office is located in a small village close to Amsterdam, where we create beautiful things every day.

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