About YAYA

YAYA was founded in 1992 and started off as a male fashion brand that later transformed into the brand it is now. A Dutch lifestyle brand for women who like to dress up stylishly and casually. We design elegant fashion and home decoration in timeless and natural hues.

You can discover our collections worldwide at over 2700 selling points. To fully experience the look and feel of our brand, you are more than welcome to visit our concept stores in the Netherlands, Belgium, Germany, France, Poland, China, and Ireland.


We want women to feel good and experience the strength that lies in elegant clothing that genuinely fits comfortably. We believe that feeling good and stylish in your apparel, makes you radiate confidence.


All our fabrics and prints come alive at our HQ in Halfweg. Here, our in-house stylists lovingly give shape to all our designs. We are committed to ensuring the highest quality in every item, so we rigorously test until we are completely satisfied.


We consciously create timeless collections crafted from high-quality materials in natural tones that you combine endlessly. As our items will last for seasons to come, you easily pair up our old collections with our new selections. Our garments are characterized by their romantic and feminine elements accompanied by a hint of boldness to balance out the softness.


The timeless character of our garments is carried out in our Home collection as well. By using a harmonious blend of textures and materials, we create unique pieces that add warmth and authenticity to your interior. For now, our Home collection is exclusively available in our concept stores. We are working on launching it online soon, so do keep an eye out.