Comfortable and feminine

YAYA is a lifestyle brand that creates comfortable fashion with a soft feminine touch. Our collections are filled with easy-to-style items that are made to be cherished for seasons long. Carefully crafted from the softest materials with soothing toned down colors, our designs feature a surprising charm with a modest tough edge.

Our collections are sold worldwide at over 2700 selling points. You can find more than 31 YAYA concept stores in 5 countries. Our headquarters is based in a tiny village near Amsterdam, where we do what we love and love what we do.

YAYA is a fashion and home brand

We try to make good fashion every day, by making sensible decisions about the impact we have on the environment and ensuring good working conditions in the factories where our products are made. We mainly produce in China, Turkey, India and Greece. YAYA respects the laws in all countries within we operate including our suppliers. We honor internal policies and ensure all business operations are legitimate. We make every partnership and collaboration open and transparent. YAYA promotes safety and fair dealing, anti-bribery and anti-corruption practices and believes in protecting human rights.

  • We don’t use child labor.
  • We do visit our factories to check the working conditions.
  • We don’t go for the cheapest prices.
  • We do pay fair prices.
  • We do not work with any dangerous or polluting materials like chrome 6.
  • We do split our garbage and try to limit waste.
  • We don’t use certifications (yet), since it doesn’t guarantee the perfect conditions.
  • We do give back and do voluntary work.

Does this make us perfect? We wish!

There is always room for improvement and as we stated before we work on it every single day. We have consciously decided not to advertise or boast about how good, green or sustainable we are, since we at YAYA believe that this is part of being a normal human being. Be responsible & take responsibility.

Still curious? Drop us a line, or find us on